Reason 1. It's a really cool site set up by two friends, Melissa Walker (who is also a YA author) and Anne Ichikawa, who used to work together at ELLEgirl.
Reason 2. The site highlights gorgeous must-haves every day, from funky new music to the best nail polish color for the season.
Reason 3. It's primarily aimed at teens but written by adults so grown women don't have to feel bashful about loving it.
Reason 4. They're often having competitions and giving cool stuff away, like a Fred Flare gift certificate every Friday.
Reason 5. It's like a more fun verison of Daily Candy and a less self-flagellating version of Goop.
What more could you want, and what more do you need to know?
The web address perhaps? Access I Heart Daily's daily brilliance here, or follow them on Twitter to stay one step ahead.
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